- I will actively explore your offering (typically meaning "listen to your value presentation")
- I will become a new client
- I will continue to do business with you (ideally including cross-buy and refer)
* Often called the Client Journey, Client Path Marketing was trademarked by Bill Corbin in 2009.
** GEICO provides a helpful illustration. They first "sell" the value of spending 15 minutes. During that 15 minutes, they will attempt to sell insurance policies. Later efforts will seek loyalty and its fruits.
For over 10 years, we have fine-tuned this concept including the practical, in-the-trenches ways to bring it to life for you. An exploratory discussion will help you dial in and visualize specific possibilities.
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