Here is unvarnished truth:
Companies that succeed long-term have excellent client retention, and success is built on the fruits: repeat, upsell, cross-sell and referrals.
Companies that struggle long-term are typically focused on an aggressive sales cycle as depicted by the sales funnel >
Ironically, major improvement has more to do with mindset than complicated, expensive plans and programs, and well structured campaigns can play a major role.
Again, we begin with analysis and discussion of the current approach; then we work toward a retention system that likely has these elements:
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