Priority Group One-to-One

Focused usages:    LinkedIn     Insurance      Major Account  Development

Scroll south to the top 10 Categories of Usage

Purposes: Sales/Marketing - CEO Leadership - Not-for-Profit Donor Development


Flexible, Be Creative!

Top Ten Micro-Communication Applications


1. Highly Targeted Direct Mail Introductions: Specific value story to “Ideal Target Clients,” audience sizes from a few hundred to a few. Often as a soften-the-beachhead tactic that precedes sales team contact. Auto-drip campaigns with physical products!

2. One-to-One Drip Campaigns, Selected High-Potential Contacts: List is carefully researched, sometimes self-generated by sales person, for example via local research,  LinkedIn or events. Duration often a year. Every touch a reminder of your value. General theme: we’re ready to serve when you are ready to consider a change. 

3. Memory of Value Follow-Up, Delaying High Potential Prospects: After-presentation contact to maintain competitive edge during long-decision cycle. Similar tactics work after trade events. Exceptional ROI because of tightly focused use of dollars.

4. Client (or Donor or Member) Welcome and Onboard: Appreciation, gauge of initial satisfaction, helpful usability information, cross-sell opportunities, referral request. A key element, the tipping point, of Trusted Advisor marketing

5. Long-Term Loyalty Drip Campaigns: Examples are birthday or holiday touches, 5-year anniversary of purchase campaigns. Intended as both personal relationship building and Memory of Value communication.

6. Leadership Communication: Applications include welcome and onboard, morale building touches, motivation and appreciation, and multi-departmental engagement programs aimed at strategic level gains.

7. Mini-Newsletters: Brief but easily prepared newsletters for clients, prospects, employees or other stakeholders. Major benefit is easily execution of a touch that is ordinarily an administrative hassle.

8. Event Promotion/Management: Save the Date, invitation, interim promotion, team appreciation, attendee follow-up.

9. Birthday as Starter Program: A high-impact touch in many fields and a strong way to energize micro-marketing as a tool.

10. Inquiry Follow-Up: Follow-up with phone or other inbound inquirer, content specific to inquiry, one touch or multi-part campaign.

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