An actionable system for entrepreneurs, sales managers and sales development people:
Example: a sales team of 20 responsible to maintain 50 active leads in system.
Annual cost of approximately $1,500 to touch each 100 high value target-ideal-clients 12 times.
With 3 conversions (likely low), $500 per conversion of a major client.
1. We partner* to create and archive a multi-touch campaign -- two perspectives.
- One-to-one, sales person to individual contact: Why I can be a great resource for you.
- Company to individual contact: Why we are capable of helping you meet your goals.
Example campaign: 12 monthly touches, alternating postcards and letters.
Reminder emails embedded for sales person: campaign status, prompted follow-up.
2. Develop the lead-list, one high-value contact at a time.
- Strangers: A researched lead, strong reason fit should be good. Example sources: local or trade media, purchased list meeting demographic requirements.
- Acquaintances: Newly met contacts assessed to be high-potential and good fit. Example sources: Networking, referrals, online connections (especially LinkedIn).
3. Assign the contact to the archived campaign in the online system:
- About 90 seconds as a free-standing step, by sales person or an admin, awesome leverage of time!
- Or let's talk about API integration with an existing CRM
4. Sales person active monitoring and personal follow-up per your sales strategy.
- Prompted by emails that auto-deliver during the campaign, whether days or years.
- If successfully earn active exploration, campaign easily stopped.
- Recipient can be opt-out if lead is "resolved negative."
*We can provide content services or orient your team to develop and upload content.
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