RE/MAX Ability Plus is Indiana's largest RE/MAX franchise and has used the Enfront system continuously since 2010.
Our primary usages are two client loyalty programs: A five-year Anniversary of Purchase campaign and a monthly Loyalty Campaign that runs automatically for up to five years. Our insurance agency also uses the system for client welcome and loyalty follow-up.
Cumulatively, we have mailed over 300,000 cards on behalf of over 100 independent agents. We view the program as important to agent retention as well as continuing high-value marketing of our corporate brand.
I worked with Bill Corbin for over 3 years as the east coast Consultant Partner. We focused on insurance in New England and installed multiple successful systems including insurance carrier The Hanover, Mass Mutual's General Agent for northern New England, and regional agency powerhouse Cross Insurance.
I continue to use the system to build my own marketing services business, a 9 year run. Highlights have been highly successful introductory campaigns to ideal target accounts, individually researched by my administrative assistant.
ISU is the nation's third largest insurance aggregator with combined billings over $3 billion. We were originally contracted to provide a monthly drip campaign to a target list of about 2,500 select independent agencies. Mailings were one-to-one from the ISU regional vice-president to the owner of the agency. We also provided a Memory of Value follow-up campaign after initial contact resulted in a VP level presentation. Finally, we provided a new member onboard sent by ISU's CEO.
"We launched our campaign last year and achieved our best growth in the nearly 40 years we’ve been in business. This year we landed our largest customer ever!" Steve Pearson
I worked directly with Bill Corbin in the early days of Enfront and helped perfect the personal jumbo postcard. We achieved a remarkably personal vehicle that also meets all best-practices criteria for successful direct mail marketing. And it's never considered junk!
Using the system, I have grown my business in three states, two of which I rarely visit. For example, I introduce myself to every new member of the Carmel, Indiana Chamber of Commerce from my office in Atlanta.
I have experienced continuous growth through the years, and weathered the great recession better than most!
We have used the system since 2013 after being introduced to it by our general agent, Ohlson Group, Inc.
I welcome all new clients with a letter that discusses my philosophy and sets-up my intention to provide full services for life to them but also family and friends.
I make contact again on birthdays and again about a month before the periodic review that I've made an essential part of the business.
I have also used the system's letter module as a newsletter for important announcements.
I have used the system continuously for over 12 years mostly for retention. The birthday program has been a strong tool, and I'm now using it as part of multi-generational contact.
Over the years, I have developed original marketing programs to introduce new products or specialties. The ease of adapting the system to new programs makes innovation convenient.
I also use the system to personally introduce new agents and to provide a tool for them that is unlike anything available elsewhere. A solid recruiting tool.
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